![]() ![]() ![]() The company plans to create integrations with its blogging platform WordPress, according to its public announcement: Automattic, parent company of WordPress has acquired podcast listening app Pocket Casts from NPR and a consortium of public stations. “We will explore building deep integrations with and Pocket Casts, making it easier to distribute and listen to podcasts.” –Automattic announcement. This is Automattic/WordPress’s second headline dive into podcasting. Pocket Casts' new owner is Automattic, an American internet company that is best known for its Wordpress. Automattic, owner of Tumblr and, buys podcast app Pocket Casts The Verge. In December 2020, the radio group decided to sell off Pocket Casts by September 30, 2021. The company previously established a partnership with Spotify-owned Anchor, enabling blog posts to become podcast episodes through text-to-speech features. Following a partnership with Spotifys Anchor. ![]() Pocket Casts co-founders Russell Ivanovic and Philip Simpson will continue to lead Pocket Casts as part of Automattic. Pocket Casts was acquired by a public radio group in May, 2018. (RAIN coverage HERE.) NPR, WNYC Studios, WBEZ Chicago, and This American Life were principles in that acquisition. Automattic, which runs and recently purchased Tumblr, announced today that it’s acquired Pocket Casts, the well-regarded podcast app. A steady drumbeat of new features followed. Wordpress buys Pocket Casts, Clubhouse, Google Maps, Node-Red Dev Tools, Compiled Nodejs Apps, Virgin Galactic, Netflix, Privacy, Tiger Global, Outer Space, Tech in. The blog post announcing the purchase didn’t offer much in the way of a preview, but it did tease potential future integrations. Then-CEO Owen Grover (ex-iHeartMedia and a RAIN Summit speaker) departed in March of last year. In our view Pocket Casts has sharply defined and useful features, but any indie podcast listening app faces gale-force competitive headwinds in a field dominated by Apple, Spotify, and Google. Integration with an organization that can put the app into a tech stack which includes the world’s dominant blogging platform makes a lot of sense. ![]()
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